This World, This Life

This  seems to be one of The BIG questions in today's business environment. Influencers are everywhere - they all seem to be young and beautiful and full of fetching pouts and winning smiles, long blond hair or designer stubble. Oh, and wealthy. I've only ever seen one under the age of about 30 (although decent make-up can hide a multitude of imperfections and knock years off your apparent age) and he was an old Polish geezer on breakfast tv over the weekend: white hair, neatly trimmed white goatee, blathering on about something or other. My Beloved turned to me and said witheringly, "He's over 70 like you, and an influencer, making lots of money. Why can't you do that?" I couldn't answer. Because I have absolutely no idea how to become an Influencer. Or even what they are supposed to do, Apart from looking presentable, what exactly are the qualifications? How do you get them? How do you decide what you want to influence people in? And how do you actually ...

 .....at least for most of us Brits.  Those, like me, living outside the UK, for whatever reason, may still face difficulties - but then our non-residence shields us somewhat from the worst of British life in the '20s.   But the General elecation in Britain, called by a rain-sodden Sunak for July 4 (I assume his spads missed the irony there of the electorate voting for independence from the fragmented and failing Conservative Party on US Independence Day - which goes a long way in showing the mess the party is in: it would never have happened under Churchill or Thatcher or even Major), is not the only election this year.  The Indian election has just returned Modi with a reduced majority in the world's most populous democracy - the voting process took a month to complete.  This weekend sees the EU's Parliamentary election, and of course in November we have a re-run of Trump v Biden in the US.   Taken indivudually each country involved (all 29 of t...